Ultimate Export Guide for Indian Sellers: From Startup to Global Success

export guide for indian sellers

Ultimate Export Guide for Indian Sellers: From Startup to Global Success

India is emerging as a global export powerhouse, supported by its vast industrial base, strategic geographic location, and an expanding digital trade ecosystem. From pharmaceuticals to textiles, electronics to agro-commodities, Indian products are reaching over 200 countries.

Importance of Exporting for Indian Businesses

  • Diversifies revenue streams

     

  • Builds brand credibility internationally

     

  • Boosts production and employment

     

  • Leverages government incentives

     

Getting Started with Exporting from India

Understanding the Export Business Model

  • B2B or B2C export?

     

  • Manufacturer exporter vs. merchant exporter

     

  • Direct vs. indirect export

     

Market Research and Product Selection

  • Use tools like ITC Trade Map, India Trade Portal, ACCIO

     

  • Identify high-demand products

     

  • Study competitor pricing and compliance requirements

     

Identifying Target Markets and Buyers

  • Consider FTAs (Free Trade Agreements)

     

  • Attend virtual trade shows

     

  • Use platforms like Alibaba.com, IndiaMART, and Amazon Global Selling

     

Legal and Regulatory Requirements

Registering Your Business

  • Choose legal structure (Sole Proprietorship, LLP, Pvt. Ltd.)

     

  • Register with the Ministry of Corporate Affairs (MCA)

     

Obtaining Importer Exporter Code (IEC)

  • Apply through the DGFT portal

     

  • Required for customs clearance and foreign remittances

     

Understanding GST and Taxation for Exporters

  • Exports are zero-rated under GST

     

  • Claim input tax credit or refund

     

Acquiring Necessary Licenses and Certifications

  • FSSAI, APEDA, and DGFT licenses based on product type

     

  • BIS for quality assurance

     

Product Preparation and Compliance

Product Quality Standards and Certifications

  • Adhere to global standards (CE, FDA, GOTS, etc.)

     

  • Perform lab testing if required

     

Packaging and Labeling Requirements

  • Durable, eco-friendly packaging

     

  • Language and barcode as per the importing country norms

     

Understanding Export Restrictions and Prohibited Items

  • Check DGFT’s ITC-HS classification

     

  • Ensure products aren’t on restricted/prohibited lists

     

Export Documentation

Document

Purpose

Commercial Invoice

Price declaration

Packing List

Product details

Shipping Bill

Customs clearance

Bill of Lading/Airway Bill

Proof of shipment

Certificate of Origin

Preferential tariff proof

Insurance Certificate

Proof of coverage

Inspection Certificate

Quality assurance

Export Declaration Form

Export compliance

Understanding Incoterms (International Commercial Terms)

What Are Incoterms?

Incoterms are standardized trade terms published by the International Chamber of Commerce (ICC) that define buyer-seller responsibilities in cross-border trade.

Common Incoterms Explained

Incoterm

Responsibility (Buyer vs Seller)

Use Case

EXW (Ex Works)

Buyer bears most costs

Used when the buyer arranges shipping

FOB (Free On Board)

Seller delivers to the port

Common in sea freight

CIF (Cost, Insurance, Freight)

Seller pays till the destination port

Safer for new buyers

DDP (Delivered Duty Paid)

The seller handles everything

Best for experienced exporters

Choosing the Right Incoterms

  • Depends on product type, destination, buyer’s preference, and logistics capacity.

     

Payment Terms and Methods

Standard Payment Methods in Export Trade

Payment Method

Risk to Exporter

Description

Advance Payment

Low

Buyer pays upfront

Letter of Credit (LC)

Low

Bank-guaranteed payment

Documents Against Payment (D/P)

Medium

Buyer pays to receive documents

Documents Against Acceptance (D/A)

High

Payment after a set credit period

Open Account

Very High

Payment after delivery

Risk Management Tips

  • Use credit insurance for Open Account deals

     

  • Hedge forex fluctuations

     

  • Evaluate buyer creditworthiness

     

Shipping and Logistics

Selecting the Right Mode of Transport

  • Air: Fast but expensive

     

  • Sea: Economical for bulk

     

  • Land: Best for neighboring countries

     

Choosing Reliable Freight Forwarders

  • Registered with FIATA or IATA

     

  • Provide end-to-end tracking

     

Customs Clearance Procedures

  • File shipping bill via ICEGATE

     

  • Ensure all documents are ready

     

  • Pay duties if applicable

     

Tracking Shipments and Managing Delays

  • Use tracking systems like AIS, Maersk, and DHL portals

     

  • Maintain constant communication with logistics partners

     

Insurance and Risk Management

Importance of Cargo Insurance

  • Protects against theft, damage, or loss

     

  • Mandatory for certain Incoterms like CIF

     

Types of Insurance Coverage

  • Basic coverage (named perils)

     

  • All-risk coverage

     

Handling Claims and Disputes

  • Document everything

     

  • File claims promptly with the insurer

     

Post-Shipment Procedures

Follow-Up with Buyers

  • Send dispatch details and invoice copies

     

  • Confirm receipt of goods

     

Handling Returns and Rejections

  • Resolve through negotiation or legal recourse

     

  • Use inspection certificates as a safeguard

     

Managing After-Sales Service

  • Offer spare parts, manuals, virtual support

     

Building Long-Term Relationships

  • Regular check-ins

     

  • Offer incentives on repeat orders

     

Leveraging Government Schemes and Incentives

Scheme

Benefit

EPCG (Export Promotion Capital Goods)

Import machinery duty-free

MEIS (Merchandise Exports from India Scheme)*

Incentives based on product and market

SEIS (Service Exports from India Scheme)*

For service providers exporting globally

RoDTEP

Rebate on taxes/duties not refunded under GST

Duty Drawback Scheme

Refund of customs/excise duties

*Note: MEIS/SEIS are being phased out in favor of RoDTEP and RoSCTL.

Digital Tools and Resources for Exporters

  • Export Management Software: EximLabs, GoExport

     

  • B2B Platforms: Alibaba.com (with Trade Vista support), Global Sources

     

  • Market Intelligence Tools: Trade Map, India Export Data

     

  • Government Portals: DGFT, ICEGATE, Invest India

     

Common Challenges and How to Overcome Them

Challenge

Solution

Regulatory changes

Stay updated via DGFT circulars

Payment defaults

Use LCs and ECGC credit insurance

Logistics disruptions

Diversify carriers, plan backups

Competition

Focus on branding, niche markets

Key Steps in the Export Journey

  • Start with research and compliance

     

  • Master documentation, Incoterms, and payments

     

  • Partner with logistics experts

     

  • Leverage digital tools and government support

     

India’s global trade footprint is expanding rapidly—don’t miss the opportunity. Whether an MSME or an ambitious startup, the world is your marketplace.

 

FAQs on Export

1. How do I obtain an Importer Exporter Code (IEC) in India?

To export from India, you must obtain an IEC. You can apply online through the DGFT portal. The process involves submitting necessary documents, including PAN, bank details, and business address proof. Once approved, the IEC is issued electronically.

2. What are the essential documents required for exporting from India?

Key documents include:

  • Commercial Invoice

     

  • Packing List

     

  • Shipping Bill or Bill of Export

     

  • Bill of Lading or Airway Bill

     

  • Certificate of Origin

     

  • Insurance Certificate

     

  • Inspection Certificate (if required)

     

  • Export Declaration Forms

These documents facilitate customs clearance and ensure compliance with international trade regulations.

3. How are exports treated under India’s Goods and Services Tax (GST)?

Exports are considered “zero-rated” under GST, meaning:

  • No GST is charged on export supplies.

     

  • Exporters can claim a refund of input tax credit (ITC) on inputs used in producing exported goods.

This mechanism ensures that exports remain tax-free, promoting competitiveness in global markets.

4. What are Incoterms, and why are they essential in international trade?

Incoterms (International Commercial Terms) are standardized trade terms published by the International Chamber of Commerce (ICC). They define the responsibilities of buyers and sellers regarding the delivery of goods, including who bears the cost and risk at various stages of the shipment.

Common Incoterms include:

  • EXW (Ex Works)

     

  • FOB (Free On Board)

     

  • CIF (Cost, Insurance, and Freight)

     

  • DDP (Delivered Duty Paid)

     

Understanding Incoterms is crucial for clear contractual agreements and risk management.

5. What are the standard payment methods used in international trade?

Exporters typically use the following payment methods:

  • Advance Payment: Buyer pays before shipment.

     

  • Letter of Credit (LC): A bank guarantees payment upon fulfilling specified conditions.

     

  • Documents Against Payment (D/P): Documents are released to the buyer upon payment.

     

  • Documents Against Acceptance (D/A): Documents are released against the buyer’s acceptance of a bill of exchange.

     

  • Open Account: Goods are shipped and delivered before payment is due.

     

Each method carries varying levels of risk and trust between trading partners.

6. How do I identify potential buyers in international markets?

To find buyers:

  • Participate in international trade fairs and exhibitions.

     

  • Utilize online B2B marketplaces like Alibaba.com, IndiaMART, and Global Sources.

     

  • Engage with export promotion councils and trade associations.

     

  • Leverage government resources such as the Indian Trade Portal.

Building a robust network and conducting market research are key to identifying and connecting with potential buyers.

7. What are the steps involved in the export process from India?

The export process typically involves:

  1. Establishing a business entity

     

  2. Obtaining an IEC

     

  3. Product selection and market research

     

  4. Compliance with product standards and certifications

     

  5. Finalizing trade terms and agreements

     

  6. Arranging logistics and shipping

     

  7. Customs clearance and documentation

     

  8. Receiving payment and post-shipment follow-up.

     

Each step requires careful planning and adherence to regulatory requirements.

8. Are there government incentives available for Indian exporters?

Yes, the Indian government offers various schemes to promote exports, such as:

  • Export Promotion Capital Goods (EPCG) Scheme

     

  • Remission of Duties and Taxes on Exported Products (RoDTEP)

     

  • Duty Drawback Scheme

     

  • Interest Equalization Scheme

     

These incentives aim to reduce the cost burden on exporters and enhance global competitiveness.

9. How do I ensure compliance with international quality standards?

To comply with international standards:

  • Obtain relevant certifications (e.g., ISO, CE, FDA) based on product requirements.

     

  • Adhere to quality control measures and testing protocols.

     

  • Stay updated with the regulatory standards of target markets.

     

  • Engage with quality assurance consultants or agencies for guidance.

     

Maintaining high-quality standards is essential for building trust with international buyers.

10. What are the common challenges Indian exporters face, and how can they be mitigated?

Common challenges include:

  • Regulatory compliance: Stay informed about international trade laws and standards.

     

  • Logistics and supply chain issues: Partner with reliable logistics providers and plan for contingencies.

     

  • Payment risks: Use secure payment methods and consider credit insurance.

     

  • Market competition: Differentiate products through quality, innovation, and branding.

     

Proactive planning and leveraging government support can help mitigate these challenges.

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